As 2025 comes to an end, it feels right to pause and reflect. It has been a year of meaningful change, challenges, and with every challenge, growth.
We began 2025 continuing a journey that started early last year, our rebrand. Launching it mid-year felt like the right moment. After eight years, it was time for a new milestone and a fresh chapter.
One of my goals was to establish a permanent presence in key cities across the GCC. I’m grateful to say this has come to life. Today, we’re available in 4–5 cities across the region:
Annex in Riyadh, Harvey Nichols in Kuwait, THAT Concept Store in Dubai, and our growing presence with Ounass across the GCC.
Our team continues to grow, alongside new processes and structures, both internally and externally. Change can be uncomfortable, but once you step into it, the growth that follows makes it all worth it.
This year, we also hosted our own private event in Riyadh to celebrate our 8th anniversary, following our UAE celebration. We returned to the Bahrain Jewellery Show with a bigger, more refined presence, alongside a curated selection of handpicked designers. A milestone I once imagined much further in the future.
Sometimes I pause and remind myself that what once lived only as a vision is now real. It makes me smile, and sigh, and I often wish my father were here to see it. He always believed in what I could build.
To continue being part of your special stories and precious moments is something I never take lightly. In a world full of choices, being chosen is an honor.
Thank you for your trust, your support, and your love. We promise to continue doing our best, every single day.
Thank you, 2025.
And welcome, 2026, with new goals, new ambitions, and stories we can’t wait to live through with you.
All the love,
Hiba Jaber
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